The fact that you are here reading this says that you know this, at least on some level, and are looking to learn more.  For this, I both applaud and thank you for being here.  After all, this is a huge first step on your journey towards creating an earth-friendly and sustainable lifestyle.  Before you move on to other pages, I ask that you please take a few moments to ponder the following questions to help discover your "why's":  What is it that matters most to you?  Is it your health or the health of a loved one?  Our depleting natural resources?  Rising Sea Levels?  Global warming and climate change? An endangered species? Any combination of these or other major social issues?  Or, the environment as a whole?  Interestingly, it's all connected!


Welcome to Green Choice Matters!  

Annie Leonard provides a real eye opener to consumerism and how our choices impact our health and environment.  For more information visit

You have the power to make a real difference that impacts more than just yourself.  Let's go back to the first question -- what is it that matters most to you?  What is it that YOU want to learn or accomplish?  There is a common misconception that "green living" is synonymous with sacrifice.  This concept could not be further from the truth.  Although yes, sustainable living requires a change in attitude or behavior, the truth is eco-friendly choices most usually result in a higher quality of life. How is it that a single or few small changes can lead to significant positive results?  You've taken the first step in learning how. Congrats!

So, now that you have taken a moment to think about what it is that you are seeking to achieve, together let's seek environmental truth, take action, and share the knowledge.  Together, let's work towards making small changes for a greener planet.  We thank you for your interest in Green Choice Matters and look forward to walking this journey with you.

The everyday things that we do impact the world in more ways than most of us can even begin to imagine.  But most of us do not think about the world outside of the immediate environment of where we live and work.  And who can blame us? Our lives are busy and complicated, to say the least. Regardless, our personal experiences, economics, relationships - our life circumstances as a whole - play a crucial role in our everyday choices.   And, these decisions matter.

Everything we do in our daily lives comes with a price, often in the form of an expense that we may not see or feel right away.  Instead, these costs are externalized to other areas that impact our world in numerous ways.  Air, land, and water pollution, resource extraction, and far more place our environment and ecosystems, our natural resources, and ultimately our health at significant risk.  Yet, it is the externalization of costs combined with subsidies that keep our economy going.  But is the low price we pay upfront for so much of what we (often wastefully) consume worth the long-term environmental, health, and financial burdens that are placed elsewhere?  


The Green Choice Matters Mission is to increase environmental awareness and empower individuals to make small changes that result in a greener planet by providing information and resources that enable individuals to learn, ask questions, seek truth, take action, and share the knowledge about everyday social issues that impact our global environment.   

The Green Choice Matters Vision is to make it easy for individuals to make greener choices that lead to an earth-friendly, sustainable, lifestyle that results in a cleaner, greener, world that future generations will be proud to inherit.